Which Media · The A-Z of Education
We are the homeof educationintelligence
We build the publications, awards and data platforms that families and institutions trust to make the most important decisions in education — across seven international markets and three continents.
By the numbers
A decade of defining the category
Multiple
Specialist education brands
One trusted group
7
International markets
UAE · Saudi Arabia · UK · Singapore · Hong Kong · Thailand · Vietnam
18,000+
Parent enquiries mediated
Directly connected to schools
2M+
Parents reached each year
And growing rapidly
2013
Pioneering since
A decade defining the category
#1
Most trusted in the Gulf, SEA & Europe
Independent & parent-first
Our Brands
Brands parents and institutions rely on
Our mission
Every child deserves the right education. Every parent deserves the truth to find it.
We exist to make the education market transparent, measurable and trustworthy — replacing hearsay with evidence, and marketing with independent judgement. It is a mission we have pursued relentlessly since 2013, and one that now spans reviews, awards, data and consultancy.
Read our storyWhat we do
Intelligence for everyone in education
For Advertisers & Schools
Reach parents at the moment of decision
Our audiences aren't browsing — they're choosing. When a family lands on a Which Media title, they are actively deciding where to invest in their child's future. That makes our platforms the single most valuable place in the region for schools and education brands to be seen, considered and chosen.
For Owners, Investors & Banks
Data and consultancy you can build a business on
Through EdinformaPlus and the Education Intelligence Group, we combine proprietary datasets, on-the-ground expertise and decades of UAE experience. When investors weigh spending upwards of US$30m on a new school, our unfettered, agenda-free analysis de-risks the decision.
For Parents
The truth, and nothing less
Independent reviews. Real data. No agenda. Every guide, rating and comparison exists to get a parent to the last mile of the most important decision they will make for their child — with total confidence.
Our history
A decade connecting families to their future
2013
WhichSchoolAdvisor.com launches
The Gulf's first truly independent, parent-first school resource opens its doors in the UAE — built on in-depth, honest reviews.
2015/16
SchoolsCompared.com arrives
Side-by-side comparison and forensic reviews launch for the UAE — the world's largest international school market.
2016/17
The Top Schools Awards begin
The awards the UAE media would come to call 'the Oscars of education' recognise excellence for the first time.
2018+
Expansion across continents
WhichSchoolAdvisor.com scales into Singapore, the UK, Hong Kong, Thailand, Vietnam and Saudi Arabia — seven markets across three continents.
Today
The Education Intelligence Group
Data, consultancy and B2B analytics — EdinformaPlus and the EIG — turn a decade of insight into decisions for owners, investors and banks.
Soon
WhichUniversityAdvisor.com
The next chapter: bringing the same independent rigour to higher education worldwide.
Latest News
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shaping education intelligence.
Announcements, research, hiring news and behind-the-scenes from across the Which Media brands — straight from the source.
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Build the future of education intelligence
We hire journalists, analysts and builders who care deeply about getting it right.